Google AdWords & Pay-Per-Click (PPC) Advertising
Target the right customers on Google
Get more clicks, get more calls. Increase sales. Simple as that.
Paid Search Marketing
Paid search marketing is an important part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has decided they want your product or service and is actively looking who to buy from.
With PPC you bid on the keywords related to your business services and products to get your ad in front of users. You pay the search engine a small fee for every time your ad gets clicked. This fee is based on competition, timing, target location, ad quality, landing page (your website) quality and overall relevancy between each step of the process and what the searcher actually wants.
If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are looking for your solution. As you can imagine, running a successful paid search campaign requires a lot of time and attention. At SearchEngineOp, we constantly monitor and optimize our clients’ accounts to ensure the best results possible at every turn.
Realistic results and honest promises
Pay per click advertising campaigns are often believed to be straightforward but can be in reality be very tricky. Many business owners have tried Google Adwords and other forms of paid advertisement in search engines only to come up with poor results and money wasted. Google Adwords services costs are well worth the price, as long the campaigns are managed properly. As simple as pay per click advertisement may look at times, the difference between miserable failure and total success comes down to optimization.
At SearchEngineOp our job is to optimize your paid advertisement campaign, so that your cost per click is lower than your competitors, ensuring you obtain more clicks for your budget, more targeted visitors to your website and improved conversion rates. Bidding high to obtain the top position is not the best option, instead of that, we optimize the landing page, create enticing ad copy, micro-target Google searchers and over-all optimize for conversion, thus getting the lower cost per click and still retaining the highest position.
We'll do the heavy-lifting
As a SearchEngineOp client, you will get a full-service web design solution for results that empower you and your business. From planning, design and coding to launch and training. You get a full website solution that reflects your brand and is ready for business success.