SEO
Ads & Digital Marketing
Website Design
eCommerce WebsitesDigital Marketing - Google & Facebook Ads
Digital marketing and internet ads campaigns that get you the right customers.
We optimize your campaign. You get more clicks and receive more calls. Your business enjoys more sales. Simple. As. That.
Digital Marketing campaigns that grow
As your digital marketing specialists, our job is to create and manage your Google Ads and Facebook Ads campaigns. Once the campaign is created, we monitor and optimize the ads and copy, improve the landing page design and calls to action, and track conversions. All this leads to an improvement of results and an increas in sales. Paid search marketing is also called pay-per-click (PPC) because originally advertisers would pay per click on their ads. These days, digital marketing campaigns can be more complicated than that and include digital banners, visitor tracking and even sound and video ads.
What is Paid Search Marketing?
With paid search marketing you tell a platform (google or facebook for example) what you are willing to pay for your ad to show on keywords related to your business services and products. The idea is to get your ads seen by prospective customers when they need you. You pay the search engine a small fee for every time your ad gets show, clicked or interacted with. This fee is based on competition, timing, target location, ad quality, landing page (or website) quality and overall relevancy between each step of the process and what the users actually want.
If your campaign is set up right, this process becomes a very profitable and predictable way to get in front of potential customers who are looking for your products and services. As you can imagine, running a successful paid search digital marketing campaign requires a lot of time and dedication. At SearchEngineOp Website Design & SEO, we monitor daily and optimize our clients’ accounts regularly to ensure the best results possible throughout the month or year. Working with a professional digital marketing team makes a significant difference in results. Whatever you are generating today with your ads, we will improve it.
Realistic digital marketing results and promises we always keep
Pay per click digital marketing campaigns are often believed to be easy but can in reality be tricky to navigate. In Canada, many business owners have tried promotional tools like Google Ads, Facebook Ads and other forms of paid advertisement with search engines and social media, only to come up with less than stellar results that waste resources and time. Google Ads services costs are well worth the price, however, it is important that the campaigns are well managed and optimized for results. As simple as pay per click advertisement may seem at times, the difference between a big failure and complete success comes down to optimization.
At SearchEngineOp we make it our job to optimize your paid ads campaigns, so that your cost per click is lower than your competition, ensuring you get more clicks for your budget, an improved number of targeted visitors to your website and higher conversion rates. Bidding high to obtain the top position is not always the best option, instead of that, we make your landing page easy to read, create enticing ad copy, micro-target Google users and overall seek to better your conversion rates, thus getting the lower cost per click and while reaching higher positions and better sales.
A well designed and optimized digital marketing campaign can bring in leads and sales in a predictable and consistent manner. So you can track your costs, improve your profits and enjoy consitent growth and success.
We'll do the heavy-lifting
As a SearchEngineOp client, you will get a full-service digital marketing solution for results that power up your business and bring in customers. From planning, design and coding to launch and training. You get a full online solution that reflects your brand and is ready to bring you business success.