Cuisillos, a very important group of “banda” music in Mexico, with a history spanning over 3 decades, have a very established reputation as one of Mexico’s premiere banda music groups. Through their representatives and in collaboration with a marketing agency from Mexico, SearchEngineOp was asked to redevelop and redesign the group’s website.
The new website allows fans to interact, get the latest news on their favourite artists, buy the new music on iTunes and share their favourite songs with their friends.
Additionally, the group wanted to attract bookings. Since its relaunch, the website has generated an increase 389% in performance bookings and the artists’ website has grown from being the number 5 source of bookings for the band to being the number 1 and it is now the most important sales tool for the group and their representatives.
We were also asked to provide a Facebook app to promote their new single and we are glad to report that it has helped generate an increase in followers on their facebook profile. The band already has its share of followers, however, the app helped gather those “likes” and get more people sharing their content across the social media site.