SEO
Ads & Digital Marketing
Website Design
eCommerce Websites
All dots seem to be in place, all ‘t’s have been crossed and the website is ready to launch… or is it? With so many details to be taking care of before launching your new website, sometimes things fall through the cracks. This prelaunch checklist covers all the items you need to make sure are in place and avoid a launch disaster!
PRE- LAUNCH checklist
CONTENT | |
| Check for incorrect punctuation marks, particularly apostrophes, quotation marks and hyphens/dashes | |
| Consistency | |
| Writing style / tense | |
| Recurring/common phrases (e.g. ‘More about X’ links) | |
| Ensure no test content on site | |
| For re-designs, ensure important old/existing URLs are redirected to relevant new URLs, if the URL scheme is changing | |
FUNCTIONAL TESTING | |
| Check on common variations of browser (Internet Explorer, Firefox, Safari, Chrome etc.), version (10, 11, 13.5 etc.) and platform (Windows, OSX, Linux) | |
| Check on common variations of Screen Resolution | |
| Test all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc. | |
| Check all outgoing links are valid | |
PERFORMANCE | |
| Server load test | |
| Check image optimization | |
| Check total page size / download time | |
MARKETING & FUNCTIONALITY | |
| Check social media marketing setup (facebook/twitter/linkedin/etc share/follow buttons) | |
| Verify SEO (meta-tags, XML sitemap, html sitemap, etc) | |
| Check all functionality (forms, apps, builders, eCommerce cart, etc) | |
| Set-up Google Analytics | |
| Check for broken links and setup proper redirections | |
| Setup a recurrent backup | |
| HTML / CSS validation (0 to 20 errors range) | |